A 12-week private coaching programme for time-poor founders, directors and consultants aged 35–55 who've lost the same stone three times over. Training built around your diary. Nutrition built around client dinners and airports. And a coach in your pocket every single day.
12 weeks · private 1:1 · fully online
Works out at £83 a week — less than most people spend on lunch, for the one thing that decides how the next 20 years feel.
Applications are reviewed personally. Not everyone is accepted.
You've done the 6am gym phase. You've done the app that told you to eat 1,400 calories on a day with three client meetings. It works for nine days, then work happens — and you're back where you started, a year older.
Five sessions a week, meals prepped on Sunday, no travel, no late calls. Written for someone with time. You have money and pressure — not time.
No coach, no check-in, no consequence. Week three slips quietly and there's no one on the other end of it asking why.
The same willpower already spent on payroll, staff and clients. By 7pm there's none left — and that's when the decisions actually get made.
“Every failed attempt costs you more than the money. It costs another year of believing you're the problem. You're not — the plan was.”
I'm Erik — Level 3 & 4 qualified, CIMSPA registered, and for the last 8 years I've worked almost exclusively with people who don't have a spare hour a day: founders, directors and consultants who need results that survive a real diary, not a gym-bro schedule. The Executive Reset is the programme I built for exactly that person. When you message me, it's me who answers — not a team, not a bot.
We don't build a plan and hope your life fits it. We start with your diary, then reverse-engineer the smallest programme that still gets a visible result in 12 weeks.
A 60-minute private call. Your diary, your travel, your injuries, your bloods if you have them, and the exact body you want in 12 weeks.
Your training plan and meal plan are written from scratch — for 3 sessions a week, 45 minutes, in whatever gym or hotel room you actually have access to.
This is where the £999 earns itself. Daily contact, weekly review, and a plan that gets rewritten the moment your life changes — not four weeks later.
No group calls. No recycled PDF. No community tab you'll never open. This is one coach, ten clients, and your name on every document.
Three sessions, 45 minutes each, built around the days you can genuinely train. Every exercise has a demo video and a swap option for when the gym is busy or you're in a hotel.
Rebuilt every 4 weeksBuilt to your calories, your protein target and — crucially — the food you'll actually eat. Includes a client-dinner playbook, an airport list, and a “nothing prepped, 10 minutes” fallback.
Includes eating-out scriptsYou message me, I answer. Every weekday. Missed a session, ordered the wrong thing, scale went up after a good week — you get a real answer within hours, not a bot and not on Monday.
The bit that makes it workEvery Sunday, a short private video: what your numbers actually mean, what I'm changing, and the three things that matter for the next seven days. Watch it on the commute.
Every Sunday, 12 weeksYour plan, video library, food log, weights, photos and progress graphs in one place. Takes 90 seconds a day to keep updated — and it's what I look at before every check-in.
Included, no extra feeIn week 12 you get a written plan for the following six months — training, calories and a maintenance protocol — so this is the last time you pay anyone to fix this.
You leave self-sufficientEvery client below trained three times a week or less, and none of them changed jobs to do it.
“I travel two weeks in four. Every coach before this gave me a plan that fell apart at Heathrow. This one had a hotel version built in from day one. Down 11kg and my suits fit again.”
“The daily check-in is the whole product. Knowing someone reads it stopped the quiet drift at week three that's killed every attempt I've made since my thirties.”
“£999 felt steep. Then I worked out I'd spent more than that on abandoned gym memberships and apps in three years — and none of it worked. This did, in twelve weeks.”
Do the work and don't get the result? I keep coaching you free until you do.
If you complete your sessions, log your food and reply to your check-ins for all 12 weeks and you haven't hit your agreed target, you stay on 1:1 coaching at no cost until you hit it. No time limit, no small print.
And if you decide in the first 14 days that this isn't for you, you get every penny back — plans, calls and all. The risk is mine, not yours.
Twelve weeks of private, one-to-one coaching — for less than nine weeks of in-person sessions with a decent trainer, and with far more contact.
3 of 10 places remaining
Ten places. I'd rather turn you away than take your money and waste twelve weeks of both our time.
Because £99-a-month coaching is one coach with 80 clients, and you'd get a template and a fortnightly “how's it going?”. I take ten people at a time so I can personally write your plan and answer you every weekday. That's the entire reason it works — and it's the reason it can't be cheap.
It's built for it. Your plan includes hotel-room and minimal-equipment versions of every session, and your meal plan includes restaurant, airport and room-service options. Travel is planned for in week one, not treated as a failure in week six.
Three 45-minute sessions a week, plus roughly 90 seconds a day in the app. That's it. If your week collapses, you message me and we rebuild it around what's left — that's what the daily contact is for.
Tell me on the application. Every plan is written around what you can do, and I'll work alongside your physio or GP where needed. If I don't think it's safe or appropriate to coach you online, I'll say so and refund you immediately.
Correct — 100% online, by design. It's what lets me coach you daily instead of for one hour a week, and it means your programme works in Leeds, London or a hotel gym in Frankfurt without missing a beat.
You get a written six-month plan and a maintenance protocol so you can run it yourself. Some clients continue on a lower-cost ongoing plan — most don't need to, and I'd rather you didn't have to.
Then it costs you nothing extra. Do the work for 12 weeks without hitting your agreed target and I keep coaching you free until you do. Change your mind inside 14 days and you get a full refund.
The only question is whether you'll also be a stone lighter, sleeping properly and out of the cycle for good. Apply below — it takes three minutes and there's no payment involved.
Apply for a place — £999Applications reviewed personally · Full 14-day refund · Finish-Line Guarantee